Next AgileKC Meeting
The next meeting of AgileKC will take place on
Thursday January 22, 2015 -- 6:30 PM at:
8700 State Line Road
Leawood, KS 66206
Registration: This will be a sponsor supported event.
In order to help our sponsor plan accordingly and know how many
guests to expect, please register for this meeting at Eventbrite
An Agile Approach to Content Planning
In recent years, it seems that one can’t read a trade publication,
regardless of the vertical market, without hearing about the explosion
and effectiveness of content marketing. More than 90% of marketers cite
it as a key strategy in their mix.
Content marketing has become a de facto business critical
activity. Simply put, we
need content; effective, in demand content.
Thus the real questions become:
How to do it?
How to do it well?
How to get it done on time and within budget?
According to John Alexander, Managing Partner of AJi, the power
is in planning. At this highly interactive event, John will share how
marketing teams he has led have employed sophisticated and agile
techniques to deploy content that works.
He’ll share keys to the process:
How to estimate the size of content needed
What information to gather and when
How to plan, review and complete content elements
Don’t miss this great opportunity to get a better understanding of best
practices and future trends in this important area. You’ll come away
with a “starter plan” to better manage content development. This is a
great session that will give you insights no matter what role you have
in the marketing cycle.
John Alexander is a nationally recognized consultant, trainer, author,
and coach. In his role as Managing Partner at AJi Software, John
specializes in development architecture and agile processes, for which
he received the Microsoft Most Valuable Professional award. He has
served as the Microsoft Regional Director for the last 16 years. In
addition, John was the lead architect and coach of a software
development team that was directly responsible for placing that
organization on CIO Magazine's Agile 100 List. A widely respected
speaker and writer on Microsoft .NET applications, he co-authored two
best-selling books on .NET development, as well as a best-selling book
on Microsoft SharePoint development. He routinely speaks at industry
conferences such as VS Live! and DevConnections.
Hope to see you
If your organization would like to sponsor a meeting, please
contact Martin Olson and firstname.lastname@example.org and let him know. The Agile
KC group is made up of a variety of participants from through the meto-KC
area. Our members range from developers to QA to consultants to
executives. By sponsoring a meeting, you will be able to direct your
message to the group at large and participate in the collaboration that
makes Agile KC so successful.
* 6:30 Networking
* 7:00-8:00 Presentation
* 8:00-8:30 Open forum.
What is Agile KC?
AgileKC is located in the Kansas City area and conducts meetings to
discuss ideas and best practices for agile software methodologies and
To join the mailing list and receive notifications regarding meeting
location and schedules please join the Google Group below
If you have any questions or suggestions, send them to
What is Agile Software
Agile Software Development represents a number of lightweight or
agile software development methodologies and techniques including
Extreme Programming, Scrum, Crystal, Lean Software Development ,Test
Driven Development and others.